Full job Description

Job Title: Lead Generation Specialist

Company: DIGIPATH AI: LifeScanners HealthCare Pvt Ltd

Role Overview

A Lead Generation Specialist helps businesses identify, connect, and engage with all types of leads—customers, vendors, partners, service providers, or collaborators. Along with generating qualified leads, they manage appointment scheduling to turn connections into meaningful interactions. This role blends research, communication, and technology to ensure high-quality, efficient, and result-oriented outcomes.

Sample Profile of Professionals for this Role:

• Graduate with 2–5 years of experience in lead generation, business development, or inside sales.
• Skilled in CRM systems (Salesforce, HubSpot), scheduling tools (Calendly), and automation/analytics platforms.
• Experienced in generating and qualifying leads across different categories (customers, vendors, partners, service providers).
• Strong communication, negotiation, and follow-up skills.
• Highly organized, data-driven, and able to manage multiple tasks efficiently.
• Updated with AI-based lead generation practices and digital marketing trends.

Role Responsibility

• Identify & Segment Leads: Research and segment target audiences by industry, geography, and decision-maker level using online tools, databases, and social media.
• Lead Research & Prospecting: Utilize digital platforms, professional networks, and market insights to identify and qualify potential leads.
• Appointment Scheduling & Management: Coordinate, confirm, and reschedule meetings, ensuring seamless calendar management.
• Leverage Tools & Technology: Work with CRM systems, marketing automation tools, and AI-based applications to optimize lead and appointment data.
• Develop Lead Gen Strategies: Execute inbound, outbound, and alliance-based strategies, using personalization for stronger engagement.
• Outreach & Engagement: Communicate with leads via email, calls, social media, and chat tools to generate interest and secure appointments.
• Data Verification & Accuracy: Validate and update lead information for accuracy and reliability.
• Collaboration: Partner with sales, marketing, procurement, or operations teams to align lead-generation efforts with business goals.
• Performance Tracking: Monitor metrics (lead-to-appointment ratio, conversion rate) and refine strategies using data insights.
• Maintain Records: Keep CRM data, appointment logs, and interaction histories updated and organized.
• Stay Updated: Adapt to new tools, AI innovations, and compliance rules (e.g., data privacy laws).
  
  

Keywords:

Lead Generation, Appointment Setting, Business Development, Inside Sales, CRM (Salesforce, HubSpot), Prospecting, Customer Leads, Cold Outreach, Scheduling Tools, Data Verification

Filters:

General Filters:

• Education: Graduate (any stream)
• Experience: 2–5 years in lead generation, business development, or inside sales
• Location: Remote
• Skills: CRM (Salesforce/HubSpot), Calendly, Excel/SQL, Communication, Negotiation, Data Analysis, Hands on experience on effective lead generation tools
• Industry Preference: Open (cross-industry role)

Recruiter Lite Filters:

• Title/Keywords: Lead Generation Specialist, Appointment Setter, Business Development Executive, Inside Sales, Sales Development Representative (SDR)
• Location: Remote
• Experience Level: 2–5 years (Mid-level / Associate)
• Skills: Lead Generation, Appointment Setting, CRM, Prospecting, Communication, Negotiation, Scheduling Tools
• Profile Language: English, Hindi
  
  

Join us at DIGIPATH AI and be a part of a team that is making a significant impact in the fight against cancer. Your expertise in lab skills will help us continue our mission to inspire and empower families to live healthier.